Selected work.

Creating an experience for your path to everyday joy

Joy 101 is a new wellbeing brand focused on everyday joy. We designed the digital experience to inspire meaningful rituals and enable connection and community.

Creating a new brand for the leader in gut health

We defined Pendulum’s brand identity and digital experience—translating complex science into a cohesive story that connects across every channel.

Designing a best-in-class in-car experience

We helped shape Lucid Motors’ award-winning in-car infotainment and companion app experience—continuing to raise the bar for digital excellence in the automotive space.

Creating a new vision for eye care

A new brand and ecommerce experience for advanced, doctor recommended eye health solutions.

The strategic power of design systems for digital transformation

A strategic guide to design systems as enablers of transformation—streamlining operations, aligning teams, and turning brand standards into scalable digital infrastructure.

How to do great work without being an asshole

The bestselling book on building creative culture, written by Alice co-founder and Chief Design Officer, Paul Woods. Featured by the BBC, Fast Company, and DesignWeek, and translated into 10 languages.